"In one experiment, he showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of the French eaters to the same prompt: “celebration."

— In Defense of Food: An Eater’s Manifesto by Michael Pollan (via thekriis)

(via the-edenexpress)

Tags: food quotes